Listonic creates mobile applications that make life easier for millions of users around the world every day, and the most famous shopping list application is a leader in its category. All their applications are translated into over 40 languages, and they're used by about 300,000 people every day.
A comprehensive recruitment marketing campaign for the role of iOS Developer to increase the number of CVs and thus the chances of employment.
The campaign was carried out in three channels: Google Ads, Facebook and LinkedIn. The first one was quickly stopped because it didn't yield expected results. We got the best results from the Facebook campaign. We kept the LinkedIn campaign, although it did not bring direct conversion (i.e. the application) because it increased brand recognition among the desired target group - in this case, people with specific job titles.
The campaign was also supported by an ad on a job board and in popular and matched groups on Facebook.
We want a potential candidate to have as many points of contact with the ad as possible, because, according to our statistics, they need about 7 contacts to apply.
During the month of the campaign, the client managed to get 8 CVs, and one person was hired - this gives a conversion of 12.5% and is a great result. The campaign generated a reach of over 50,000 among the target group. This is a very good result with an impact on brand recognition in the future.
The best proof of the effectiveness is that we extended our collaboration and kept working on more roles.
The campaign for the position of iOS Developer conducted by Bee Talents allowed us to getseveral CVs. The main challenge, in this case, was to attract Polish-speaking candidates, but despite the fact that few such people applied, we managed to hire one of the candidates, so we are satisfied with the results. In addition to the obvious success - hiring a candidate - the campaign also provided us with knowledge on how to reach candidates, which is also an added value in the process. We hope that the next projects will be equally successful 🙂
Iga Kozieł, HR Manager
The total cost of the campaign is PLN 7,500 net. Of this amount, PLN 2,000 is the advertising budget, and the remaining amount is the implementation of the campaign, including the creation of a dedicated landing page, promotional graphics and ad management and optimization to achieve the best results.